A few months ago, someone I follow on Twitter (I can’t remember who) recommended a book originally published in 1965 called A Technique for Producing Ideas. I downloaded a sample for my Kindle and then subsequently bought it. If you don’t already own a copy, I recommend it for anyone who needs to come up with ideas, whether you’re a “creative,” an engineer, writer, marketer, artist, whatever.
A step-by-step technique for sparking breakthrough creativity in advertising–or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young’s unique insights help you look inside yourself to find that big, elusive idea–and once and for all lift the veil of mystery from the creative process.
It’s a nice, concise little book that you can easily get through in a very short time, with a fairly simple process that I thought would be perfect for capturing in a sketchnote. Here’s the result: