Last year, Cool Infographics published a great blog post from Kim Reese and Dino Citraro of the data viz firm Periscopic about infographics. Reese and Citraro pointed out that many of the visuals that are published on the web these days being called infographics, actually aren’t true infographics, but rather, are what they term ‘digital posters.’
Digital Posters are everywhere and almost entirely presented under the auspices of being an Infographic. These distant cousins confuse the definition of an Infographic because while they often might be easy to read and quick to digest, they fail to expand the essence of the data by adding context and metaphor.
I remember reading the article when it first came out and it has stuck with me ever since. I think they do a nice job of showing the difference between an infographic and a digital poster and offer some great advice on how to create visual artifacts that are true infographics rather than just digital posters. It’s a very worthwhile read for anyone interested in communicating visually. Be sure to check it out. Oh, and be sure to check out the Periscopic website for some great examples of infographics and data visualizations.